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Powered by a History in Music: The New Yamaha Aventage Receiver

August 12, 2010

Yamaha, Receiver, Aventage, Sights and Sounds, Sights and Sounds Inc, Granger, Mishawaka, South Bend, Michiana

Before Torakusu Yamaha started the now world-wide company Yamaha, he was just a watch repairman whose new business had gone under.  As the son of a Samurai clerk, Torakuso was brought up to have an inquisitive mind and a love for engineering.  He decided to make a career change and learned to do medical equipment repair work during an apprenticeship at Japan’s first school of Western medicine.  In Osaka he then took a service position with the first western surgical instrument company in Japan.  As a part of his job, he was sent to villages around Japan to do repairs.

Yamaha, Receiver, Aventage, Sights and Sounds, Sights and Sounds Inc, Granger, Mishawaka, South Bend, Michiana

It was during these travels in 1887 that he ended up in the small fishing village of Hamamatsu.  The village school had obtained a treasured Mason & Hamlin reed organ after a Japanese delegation had observed American school children singing to piano accompaniment.  The delegation had praised the instrument for “stimulating the mind, and cultivating the disposition.”  The school’s reed organ cost as much as a home in Japan.

Yamaha, Receiver, Aventage, Sights and Sounds, Sights and Sounds Inc, Granger, Mishawaka, South Bend, Michiana

The school loved the organ and used it regularly with their students, but it had broken and no one in their village knew how to fix the Western-made instrument.  Thus, Torakusu agreed to give it a look and see what he could do.  He was amazed by the wonderful sound and the intricate parts of the organ.  He instinctively knew to adjust the inner workings for a good tone.  After seeing the school children sing along with the instrument, he realized the commercial potential for such a wonderful instrument in Japan.  Within a year he constructed his own working version of the instrument.  In 1889, he set up his own business in Hamamatsu to manufacture organs for Japan’s primary schools. The Yamaha Organ Manufacturing Company became Japan’s first builder of Western musical instruments.

Yamaha, Receiver, Aventage, Sights and Sounds, Sights and Sounds Inc, Granger, Mishawaka, South Bend, Michiana

Over a century later, Yamaha has grown to become the world’s largest manufacturer of a full line of musical instruments and is also a leading producer of audio/visual products.  It is with their rich musical history in mind that Yamaha engineers decided to entirely rebuild one of the most successful A/V receiver lines ever, the Aventage.

Yamaha, Receiver, Aventage, Sights and Sounds, Sights and Sounds Inc, Granger, Mishawaka, South Bend, Michiana, Audio Video

The new Aventage receiver is a dramatic and inspired step forward in audio/video component design.   The unparalleled attention to detail in design, engineering, and fabrication delivers studio grade sound and sophisticated video enhancements to the home.  The innovations include a centrally located transformer to cut noise and a special 5th leg to add support.  The H-shape cross member frame and double bottom construction work together to cut resonance frequencies to the signal path and reduce vibration.   The heat sinks are redesigned and changed to black, which enhances the transfer of heat from the outputs.  The engineers even found sonic improvements by changing the detachable power cord and the manufacturer of the fuses.

Yamaha, Receiver, Aventage, Sights and Sounds, Sights and Sounds Inc, Granger, Mishawaka, South Bend, Michiana, Audio Video

Together, all these advances allow this receiver to create a musical experience that is simply wonderful. The last note of an Eric Clapton riff hangs in the air and the attack of a bass drum is quick, deep, and powerful.  The new front virtual presence channels are similar to what you find in the best movie theaters and add a new level of realism without having to find room for more speakers.  The powered second zone speaker outputs let you add that pair of speakers to the patio you have always wanted.  Conveniently, these receivers can play the same source as the theater, or you can independently pick another source. Yamaha’s new tag line, “Powered by Music” is certainly as true today as it was in 1887.

Yamaha, Receiver, Aventage, Sights and Sounds, Sights and Sounds Inc, Granger, Mishawaka, South Bend, Michiana, Audio Video

By Marty Werling, President of Sights and Sounds, Inc.

Visit our website! www.sightsandsoundsinc.com

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From → Home Theater

One Comment
  1. WOW – what a history lesson about the very familiar Yamaha brand. I did not know about all these differences in sound.

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